Auto Parts E-commerce Is A Future Trend
Posted: 07/14/2014 09:07:35 Edited: 07/14/2014 10:07:35 Clicks: 5597
In today's information age, e-commerce has become the trend in the future. Intensifying model of electronic business platform for automotive parts has affected customers greatly. In Shenzhen, there is a company that is engaged in automotive diagnosis, detection, maintenance equipment research and development, production and sales. It built relationship with an international e-commerce company to mainly exports small parts. In just a few months, it has received millions of overseas orders, creating huge profits for the enterprise.
This shows that electronic commerce of auto parts is not only the current and future trend, but also brings practical functions to companies, dealers and customers. However, is network sale a common phenomenon at present? What are the main modes of electronic commerce for enterprise development?
According to the statistics, enterprises will choose different mode to expand online sales channel according to their own requirements, customer group and product attributes. Some enterprises develop their electronic commerce in virtue of electronic business platforms such as Tmall, Jingdong, Taobao, Amazon, 1688, etc. Bosch, Sophie, Bridgestone have opened official flagship store on Tmall. Others use specialized auto parts network platform like such as Hc360, Gasgoo etc. Moreover, some companies are ready to establish their own e-commerce sites for development.
Enterprises should first focus on the purpose before entering electronic business platforms. Is it for retail, brand publicity, wholesale or foreign trade? The selection of electronic business platforms is decided by different purposes. B2B platforms such as Alibaba, Hc360 are mainly for wholesale business and exports. B2C platforms like Tmall, Jingdong are for retail business in the name of the merchants, positioning in domestic market.
In addition, according to different customer groups, companies will also choose different electronic business platforms. Dongguan Karanch Auto Parts Co., Ltd. mainly provides auto fault repair parts. It is suitable to choose popular e-business platform for auto accessories or vulnerable parts such as filters, brake pads, wiper and oil because they need regular replacement.
It is understood that most companies have expressed that they are exploring more e-commerce model development, mostly focusing in the domestic market. Some auto parts enterprises are trying to export through electronic business platform. Small electronic components, electronical appliances are mainly involved in export. Wan Xinyu said that these domestic products are very competitive. Some small businesses will use electronic business<> platform to go out for overseas markets.